E-commerce beauty brands

Are you ready to double your sales and position your brand  for growth without posting all day on social media?

I'm sure exerting maximum effort without consistent sales to show for it isn’t what you had in mind when you launched, is it?

the problem

It doesn’t matter how good your product is or how much you know it’ll help your ideal customers if your marketing strategy doesn’t get it in front of them and make them want to pull out their credit card on sight. 

You had big dreams to quit your 9-5, retire a family member and live a life of freedom on your terms when you launched your business, but those dreams can quickly feel a million miles away when..

YOUR REVENUE IS INCONSISTENT

Maybe you're revenue has been in the same place for months, you're watching it go up and down like a roller coaster ride or it's simply declining and you have no way of knowing how or why

YOU'RE OVERWHELMED WITH PROMOTING

So you’re working harder - not smarter, creating content and spending time on social media all day every day trying to keep up with competitors simply leaving you exhausted and ready to quit

YOUR SITE TRAFFIC ISN'T CONVERTING 

You know people are visiting your site but those visitors are not converting into sales and to make matters worse your FB ads are no longer converting so you are wasting tons of money

YOU'RE DISCOUNTING JUST TO MAKE SALES

You're constantly giving discounts and running flash sales with the hopes it will fix your sales problem and to make matters worse no matter how many orders come in you can barely cover your expenses

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HERE’S THE THING

You Can Achieve Your Goals

You just need a clear strategy.

HOW WOULD YOU FEEL IF YOU...

Have a plan to predict your revenue each month and know exactly how to achieve your goals?

Have customers fall in love with your brand and run to checkout to buy your must have products?

Had enough money to cover your expenses and pay yourself at the end of every month? 

A consistent flow of new traffic that converts into sales and repeat purchases from your most loyal customers?

INTRODUCING
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A 6 MONTH GROUP COACHING PROGRAM WHERE I SHOW YOU HOW TO DOUBLE YOUR ONLINE SALES AND POSITION YOUR BRAND FOR GROWTH WITHOUT POSTING ALL DAY EVERYDAY ON SOCIAL MEDIA

Learn how to generate enough traffic to your website that converts so you can make sales and consistently increase your revenue. This one of a kind program that provides personalized support, a vibrant community, high impact training and activities cultivated from over 10 years experience exceeding marketing and sales goals for corporate beauty and Fortune 500 companies.

the 4 phases

THE POSITIONED TO PROFIT FRAMEWORK:

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Clarify your unique brand and product value to connect with customers and consistently attract people that want to buy the very first time they land on your site.

Brand + Product Positioning

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Identify how to price your products and create promotions that do not rely on discounts but instead set you up to achieve and exceed your revenue goals.

Price + Offer
Strategy

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Now we'll implement an organic and paid marketing plan to fill in any gaps in your customer journey and allow you to makes sales on autopilot.

Marketing + Promotions

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Learn how to uncover your best selling products, offers and figure out what to tweak (and avoid) so you move ahead with confidence as you start to grow and scale.

Analytics + Performance

what's included

WHEN YOU SIGN UP HERE'S WHAT YOU GET:

6 MONTH POSITIONED CURRICULUM ACCESS

Step by Step high impact on-demand training full of impactful  video lessons and assignments  that you can complete from anywhere in the world. Intentionally designed to create a strategy specific and unique only to your brand.

WEEKLY GROUP
CONSULTING SESSIONS

Every single week we’ll have a group strategy call to deepen your understanding of the marketing and sales strategies you can use to hit your goals and address your questions.

PERSONALIZED FEEDBACK + REVIEW

Don’t wonder whether your marketing is up to par. Submit your marketing materials weekly before you put them into action, and one of the Positioned to Profit coaches will review it and provide a recorded video with detailed, personalized feedback specific only to your brand.

WORKBOOKS, TEMPLATES
CHECKLISTS + MORE

Starting from scratch impedes your progress, you get a template for everything to fast-track your efforts. You’ll receive playbook, campaign + content Planner,  analytics tracker, price & revenue calculator, influencer outreach templates, email templates, social media captions, email prompts, subject lines…everything!

1:1 MILESTONE CALLS

Reach certain milestones in the program and get a private call with one of our coaches to discuss next steps and ensure you are on the right track to achieve your business goals.

PRIVATE MEMBER COMMUNITY

Join members of Positioned to Profit in our exclusive Facebook community where you can build connections, ask questions, and gain insight you wouldn’t have access to anywhere else.

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CONTINUE TO INCREASE MONTHLY REVENUE

MADE $7,000 AFTER A REBRAND

This was the single most important investment I've made in my business! Tara's guidance and experience helped me to understand my customer persona...clarify my brand's voice and understand which platforms I should focus on. I was able to bring in $1200 in sales in one weekend! That had NEVER happened before! And my monthly revenue continues to increase!
– Lydia G. Founder Eva Janae Naturals

MADE MORE IN A WEEK THAN ANY OTHER MONTH

I feel like I finally have the perfect brand story...I’m so clear on it now! I have a clear brand message, awesome insight for tracking data, and confidence to be more consistent. I’ve made $2400 so far in sales...This was the right decision...I would easily pay double what I did for the program. It’s incredible!
– Staci N., Founder Pretty Darn Artsy

LAUNCHED BEST SELLING PRODUCT

I was able to shift almost immediately during the pandemic launching my product as the first of many quickly selling items in my online shop
– Gracie J. CEO The Editorial Nail Inc. 
Before I worked with Tara I didn't have a direct strategy and I knew I needed to implement something more steady. Sales were slowing down we were panicking a little bit. Tara helped me plan out the strategy, really automate things and she helped build us back up. Now that I know exactly who my customer is how to speak to them and know what they want so it's easier to sell my products. Everything I learned from Tara has got me through today.
– Amanda C., Founder Mango Moi

SOLD OUT DURING LAUNCH WEEK TWICE

Using Tara's pre-launch advice, I had so much buzz…I basically hit my 100 products sold during launch week. I loved how she broke it down step by step and helped me in crafting my narrative.
– Natasha G., CEO Brown Girl Spice & Asiliglam Cooks

3X'D HER REVENUE IN
60 DAYS

I have a blueprint to manage and grow my business in the way I envision it. I increased my revenue I have been able to create an efficient social media marketing strategy an email funneling system as well as gain a better understanding of the administrative side of business...This program is truly invaluable.
– Shakyra L., Founder Queen of the Crown

It's time to give yourself permission to make promoting your business and hitting your revenue goals struggle free! 

ISN'T FOR EVERYONE.
 
I developed this program for e-commerce beauty brands with the goals, ambition, mindset, and drive needed to make her dreams come true.  
 
If you resonate with the following statements,
I'LL BE HONEST
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Positioned to Profit IS a good fit for you if:

You are tired of feeling desperate for sales and giving discounts just to make money

You are over piecing together info from courses that only focus on one part of your biz 

You are ready to double your sales and fill in the gaps of your promotional strategy

You are willing to show up, take action and don't complain or make excuses

Positioned to Profit might NOT be a good fit for you if:

You are obsessed over collecting followers and want to spend all your time on social media

You are looking for a quick fix and not concerned with setting up systems and automations

You quit the first time something does not work and have no desire to find solutions

You are not willing to do the work. This program is hard work and results depend on your effort

FAQs

Q: Is this program for new e-commerce beauty brands?

A: You’ll find value in the program whether you’re about to launch, have been in business for 6 months or 6+ years. Long story short if you are having trouble bringing in consistent sales we can help you inside Positioned to Profit.

Q: What types of e-commerce beauty brands will this program work for?

A: Positioned to Profit was designed with all beauty and wellness product based brands in mind including skincare, haircare, hair, nail, cosmetics, candle, aromatherapy companies and more. 

Who is Tara Paton?

MARKETING STRATEGIST & BEAUTY PRODUCT EXPERT

Hey boo hey! I'm Tara Paton, Founder and CEO of Positioned to Profit. I'm the former head of marketing and sales for some of your favorite Fortune 500 companies and corporate beauty brands. 

I've helped major companies like L'Oreal, American Express, Whole Foods and others sell $1.5M in products in one quarter, pre-sell a $37M global haircare brand (before we picked labels or brand colors!), and I generated $110M in revenue for the year.
 
After earning my MBA with a focus on product marketing and spending over a decade in corporate marketing, I now help beauty, wellness, cosmetic, skin + hair care brand founders like you master marketing and sales strategies to hit consistent 5 figure months in their business. 
 
There’s no reason why you should struggle through the challenges of developing a comprehensive marketing plan and generating consistent revenue alone. 
 
That’s why I launched Positioned to Profit. 
 

Are you ready to actually promote your products with intention and purpose? 
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