Tara Paton marketing strategist and e-commerce business coach

Product based founders

Skyrocket your sales by learning how to attract customers that spend more.

Learn how to consistently 2X-4X your revenue and maximize your online visibility at the same dame time.

the problem

You had big dreams to live a life of freedom when you launched your business, but those dreams feel a million miles away when...
 
  • You’re working late, fighting back tears, making sacrifices for your business, but sales still don't increase. 
  • You're wondering what makes everyone else so special while you watch all the others stand out and sell out online.
  • You are uncertain about your brand message, and not confident in your content.
  • You have no idea how to speak to your target customer to attract and make them a loyal customer.
  • Your Shopify notifications are giving crickets when you're not having a sale 
  • You look to other brands for inspiration and end up copying their content, but can't copy their results
  • You’re trying to make customers buy from your store, but you feel like you’re constantly chasing after people and they’re not interested. 
  • You are trying all the new marketing tactics in the hopes of getting results, however nothing is working.
  • You have tried it all and you are almost convinced there is nothing that works!
 
But you're not yet willing to accept... 

YOUR INCONSISTENT REVENUE

Maybe you're revenue has been in the same place for months, you're watching it go up and down like a roller coaster ride or it's simply declining and you have no way of knowing how or why

YOUR LOW CONVERSION RATES

You know people are visiting your site but those visitors are not converting into sales and to make matters worse your paid ads are no longer converting so you're wasting money

YOUR CONTENT
CREATION OVERWHELM 

So you’re working harder - not smarter, creating content and spending time on social media all day every day trying to keep up with competitors simply leaving you exhausted and ready to quit

YOUR DISCOUNTING JUST TO MAKE SALES

You're constantly giving discounts and running flash sales with the hopes it will fix your sales problem and to make matters worse no matter how many orders come in you can barely cover your expenses

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HERE’S THE THING

You Can Achieve Your Goals

Imagine how it would feel when you...

Know exactly how to hit your sales goals every month and predict your profits!

Have a strategy that always pulls in customers that are eager to buy your products!

Know who your ideal customer is, what they want, and how to speak to them. 

Increase your website conversions and your Shopify notifications are blazing!

Have loyal customers that shop your store without looking for a coupon code!

Elevate your brand to become a household name and impact thousands of lives. 

With more than a decade of experience marketing multi-million dollar products and developing sales strategies for Fortune 500 companies, startups and beauty brands I have noticed the one mistake founders are making before working with me. 

Your primary focus was on promoting your business, creating content, running ads, and constantly offering discounts. 

Brands that start out this way typically wind up with an inconsistent revenue stream, low-performing ads, no clear strategy, and low social engagement.

Promoting your brand first is not the best way to create long-term success. 

Instead, you should focus on how to best position your brand to WIN.

This strategy is what you do not see when marketing a brand, however it is what makes your brand resonate in your ideal customers' hearts and minds.

If you manage to make your brand mean something, people will instantly engage with your content, buy more from you, fall in love with your products, and will spread the word about it as if it were their own business (did someone say FREE promo!)

Are you ready to position your brand to stand out, attract and retain more customers and increase sales consistently?

INTRODUCING
Positioned to profit logo
Positioned to Profit Marketing Accelerator for E-commerce Brands
An intensive group coaching program for beauty, consumer and product based brand founders to learn how attract & retain more of your ideal customers so you can improve your sales.

what's included

PROGRAM OUTLINE:

POSITIONED TO PROFIT ACCELERATOR

Learn how to skyrocket sales of your product business with step by step lessons, exercises and homework. All video lessons are short and impactful so you're not bored watching hour long videos that never get to the point.

Positioned to Profit private member program portal

LIVE GROUP
COACHING SESSIONS

Join us for live group coaching calls to get your questions answered and deepen your understanding of the specific marketing and sales strategies you can use to achieve or exceed your goals.

Positioned to Profit group coaching call

PRIVATE MEMBERS
ONLY COMMUNITY

24/7 support from the coaches and community of product based founders worldwide. Get additional support, build lasting relationships and gain insight you wouldn’t have access to anywhere else.

positioned to profit private membership community to ask questions and build relationships

WORKBOOKS
& TEMPLATES

You get a template for everything to fast-track your efforts. Seriously we've cover all the basis to ensure you have everything you need to plan for your best year in business yet!

positioned to profit program workbooks, resources, templates and scripts

CAMPAIGN, CONTENT + SALES PLANNER

No need to worry about what to promote, when you have the all in one campaign, content and sales planner to keep you on track to consistently and meet your monthly goals. 

positioned to profit campaign and content planner

COMPREHENSIVE MARKETING STRATEGY

You've never before had a strategy that connects every piece of your marketing and sales like the one you are about to build here. That's a promise!

positioned to profit holistic marketing strategy and approach

the curriculum

HERE'S WHAT YOU'LL LEARN INSIDE:

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REAL TALK
INCLUDES ALL THE TRAINING, TEMPLATES AND TOOLS YOU NEED TO TAKEK YOUR BUSINESS TO THE NEXT LEVEL
A look inside the positioned to profit program portal
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The modules inside Positioned to Profit provide a holistic approach to your marketing and sales strategy so you can be confident it all works together.
1. How to Build a CEO Mindset, Vision and Set Clear Goals
2. How to Attract More of Your Ideal Customer
3. How to Develop Customer Personas
4. How to Develop Your Unique Brand Message
5. How to Develop Innovative Marketing Campaigns
lesson on pricing products
6. How to Create Offers and Promotions your Customers Love 
7. How to Forecast Sales and Create a Profitable Revenue Strategy
8. How to Implement Advanced Sales Strategies to Make $ on Autopilot
9. How to Diversify Your Marketing Channels to Maximize Your ROI
10. How to Build Meaningful Partnerships with Influencers
11. How to Grow Your Brand with Email Marketing Funnels
12. How to Your Analytics to Make Decisions to Move Your Business Forward
PLUS...
Here's what is also included in Positioned to Profit.

When you join today you get access to these additional bonuses.
positioned to profit bonus lesson
BONUS #1: Content Creation Workshop
- You will learn how to take one idea and turn it into a
dozen different pieces of content 
- Learn how to optimize your social media platforms

- Create impactful posts that turn followers into customers
BONUS #2: Expert Masterclass Access
- You will learn from guest experts who have covered

story telling, copywriting, ad strategies and more!
BONUS #3: Secrets to Optimize Your Website 
- Learn how to make customers want to buy more
- Eliminate obstacles to checkout
- Increase conversions and average order value
BONUS #4: Done for You Social Media Captions
- Take the guess work out of what to say with these plug and play social media caption only available inside the program
- Use them to increase your overall engagement and stop feeling like you are always selling
BONUS #5: Influencer Outreach & Campaign Toolkit
- Scripts to reach out to influencers and build relationships
- Scripts to run custom campaigns with influencers
- Learn the "Everyone Wins" strategy to capitalize on new traffic from influencer campaigns
Positioned to profit logo

HERE'S EVERYTHING YOU'LL GET:

summary

($12,000 Value)
($6,000 Value)
($2,000 Value)
($1,000 Value)
($1,000 Value)

($1,000 Value)
($1,000 Value)
($500 Value)
($500 Value)
($500 Value)
  • Positioned to Profit Marketing Accelerator 
  • Live Group Coaching & Strategy Sessions 
  • Private Members Only Community
  • Workbooks, Templates & Resources
  • Campaign, Content & Sales Planner
  • Content Creation Workshop
  • Expert Masterclass Access 
  • Website Optimization Secrets
  • Done for You Social Media Captions
  • Influencer Outreach & Campaign Toolkit
Total Value: $25,500
ISN'T FOR EVERYONE.
 
This program was developed for e-commerce brand founders with the goals, ambition, mindset, and drive needed to make her dreams come true.  
 
If you resonate with the following statements,
I'LL BE HONEST
Positioned to profit logo
Positioned to Profit IS a good fit for you if:

You are tired of feeling desperate for sales and giving discounts just to make money

You are over piecing together info from courses that only focus on one part of your biz 

You are ready to double your sales and fill in the gaps of your promotional strategy

You are willing to show up, take action and don't complain or make excuses

Positioned to Profit might NOT be a good fit for you if:

You are obsessed over collecting followers and want to spend all your time on social media

You are looking for a quick fix and not concerned with setting up systems and automations

You quit the first time something does not work and have no desire to find solutions

You are not willing to do the work. This program is hard work and results depend on your effort

testimonials

SEE WHAT OTHERS ARE SAYING

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MADE $1,200 IN A WEEKEND & CONTINUE TO INCREASE SALES

This was the single most important investment I've made in my business!

Tara's guidance and experience helped me to understand my customer persona...clarify my brand's voice and understand which platforms I should focus on.

I was able to bring in $1200 in sales in one weekend! That had NEVER happened before! And my monthly revenue continues to increase!

– Lydia G. Founder Eva Janae Naturals
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3X'D HER REVENUE IN
60 DAYS

I have a blueprint to manage and grow my business in the way I envision it.

I increased my revenue I have been able to create an efficient social media marketing strategy an email funneling system as well as gain a better understanding of the administrative side of business...

This program is truly invaluable.

– Shakyra L., Founder Queen of the Crown
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"I'm so so thankful for Positioned to Profit! I had no idea what I was doing before and this program really broke things down into pieces that I could digest, and then apply. I'm already feeling more confident about my email and social media marketing!"

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MADE $2,400 IN A WEEK 

I feel like I finally have the perfect brand story...I’m so clear on it now!

I have a clear brand message, awesome insight for tracking data, and confidence to be more consistent.

I’ve made $2400 so far in sales...This was the right decision...I would easily pay double what I did for the program. It’s incredible!

– Staci N., Founder Pretty Darn Artsy
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MADE $7,000 AFTER A REBRAND

Before I worked with Tara I didn't have a direct strategy and I knew I needed to implement something more steady.

Sales were slowing down we were panicking a little bit. Tara helped me plan out the strategy, really automate things and she helped build us back up. Now that I know exactly who my customer is how to speak to them and know what they want so it's easier to sell my products.

Everything I learned from Tara has got me through today.

– Amanda C., Founder Mango Moi
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"If money isn't an object I'd definitely pay $10K for this program. I definitely think this program is GOLD!"

the investment

 

CHOOSE THE PLAN

THAT BEST FITS HOW YOU’D LIKE TO JOIN

PAY IN FULL 
Normally $5,000
  • FULL COURSE IMMEDIATE ACCESS 
  • 1 YEAR COURSE ACCESS & UPDATES
  • LIVE COACHING & STRATEGY CALLS
  • PRIVATE MEMBER ONLY COMMUNITY
  • WORKBOOKS, RESOURCES & MORE!
  • INCLUDES ALL 5 BONUSES
$2,497
MOST POPULAR
PAYMENT PLAN
$497
x6 monthly payments
EASY INSTALLMENTS
Normally $1,000 x 6
  • FULL COURSE IMMEDIATE ACCESS 
  • 1 YEAR COURSE ACCESS & UPDATES
  • LIVE COACHING & STRATEGY CALLS
  • PRIVATE MEMBER ONLY COMMUNITY
  • WORKBOOKS, RESOURCES & MORE!
  • INCLUDES ALL 5 BONUSES
Tara Paton #1 marketing strategist and e-commerce business coach

Meet your coach

Hey boo hey! I'm Tara Paton, Founder and CEO of Positioned to Profit. I'm the former head of marketing and sales for some of your favorite Fortune 500 companies and corporate beauty brands. 

I've helped major companies like L'Oreal, American Express, Whole Foods and others sell $1.5M in products in one quarter, pre-sell a $37M global haircare brand (before we picked labels or brand colors!), and I generated $110M in revenue for the year.
 
After earning my MBA with a focus on product marketing and spending over a decade in corporate marketing, I now help beauty, wellness, cosmetic, skin + hair care brand founders like you master marketing and sales strategies to hit consistent 5 figure months in their business. 
 
There’s no reason why you should struggle through the challenges of developing a comprehensive marketing plan and generating consistent revenue alone. 
 
That’s why I launched Positioned to Profit. 
Tara has worked with Whole Foods
Tara has  worked with Matrix
Tara has worked with Loreal
Tara has worked with American Express
Tara has worked with Pureology
Tara has worked with Redken
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LAUNCHED BEST SELLING PRODUCT

I was able to shift almost immediately during the pandemic launching my product as the first of many quickly selling items in my online shop.

– Gracie J. CEO The Editorial Nail Inc. 
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SOLD OUT DURING LAUNCH WEEK TWICE

Using Tara's pre-launch advice, I had so much buzz…I basically hit my 100 products sold during launch week. I loved how she broke it down step by step and helped me in crafting my narrative.

– Natasha G., CEO Brown Girl Spice & Asiliglam Cooks
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RETURN CUSTOMER RATE UP 75% OVER LAST YEAR

I've tried several different philosophies & courses as well as my own beliefs. None have produced the results achieved thus far with Positioned To Profit.

My return customer rate is up 75%, my email open rates have more than tripled & email click rates have more than doubled. I'm also seeing about a 20% increase in social engagement (Facebook, Instagram & Pinterest).

My confidence has substantially improved as I KNOW what to do & simply need TO DO (as opposed to guessing, wondering, waiting & getting stressed -- which takes all of the energy from DOING).

When comparing this program to others, this program definitely provides substantially more value.

– Angela F. - CEO CurlyCoilyTresses®️
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NEARLY DOUBLED HER AVERAGE ORDER VALUE

Increased email subscribers...Increased my average order value from $23.22 to $40.79.

My mindset changed so that I'm able to think a whole lot bigger. Seeing the growth has been the best part. I've been consistent and am now seeing and feeling ready for new opportunities that come my business' way.

I was able to develop short and long term strategies for business. I've also been able to really set monthly, quarterly, and annual goals to guide my business.

I think this information was invaluable and I'll be able to use it for the rest of my business. It really got me going in the right direction.

– Simone M. CEO The Calm Joy Candle Co.
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"Thank you for implementing a program that allows a start up business in the skincare industry understanding where they are and where they need to go." 
– Laure P, CEO Laure and Cush

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I now know how to approach marketing moving forward and ensuring everything I do is intentional with a specified success criteria.

I now have more ROI on the time spent working on my business and it helps me know what I need to outsource. I have these workbooks from the program so moving forward I always have something to refer to and I love it!

I'm extremely grateful for the experience. Thank you for how much you poured into us and the curriculum.

Peace I , CEO Nubia's Crown
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I struggled with content, I didn't know about targeting a certain "person". I struggled with what to say in emails and how to properly set up my margins.I was trying to do what I see my competitors do on Instagram.

This program has given me direction and opened my eyes to different important aspects of running a successful business. I feel more secure in what I need to do.I've met some helpful people, gained resources, business tools, and got my pricing together.

Relative to the information and useful action steps, the program really could be $5000.

– Janeah, CEO Janeah's Journey

FAQs

How long should I be in business before I join?


You’ll find value in the program whether you’re about to launch, are about to rebrand, have been in business for 6 months or 10+ years. Long story short if you are having trouble bringing in consistent sales or increasing your sales you will get help inside Positioned to Profit.




What types of brands will this program work for?


Positioned to Profit was designed with all product based and e-commerce brands in mind. If you sell physical products online then this is the program for you. This is not for you if you have a service based business or are trying to sell digital products.




How long will I have access to the program?


You will have 1 year access to the program content, monthly coaching calls and membership community. Any of the resources that you download while inside the program are yours to access and use over and over again, which is invaluable.




When are the coaching calls?


When you complete enrollment you will get access to the schedule for the live coaching calls and events. If you can not attend, don't worry all of our calls are recorded. You can submit your questions in advance and we will answer them during the call so that you can watch the replay and get the answers you need at any time.




I only need one part of the program can I buy it separately?


Unfortunately you are unable to purchase anything in this program separately. The program was intentionally designed to provide a comprehensive marketing plan so that your marketing and sales strategies work together. This is the only program that we offer because we truly believe once you've mastered the concepts inside this course and are bringing in consistent revenue it is time for you to either hire a marketing agency or hire a team members to manage your ongoing efforts. You can do this confidently because you will know how to measure the ROI regardless who you outsource your marketing to.




Do you teach ads in the program?


We do not teach ads. We will cover what types of content works best for running ads but we do not teach any of the technical details on how to set up ads. We can refer you to resources that can help you learn more about how to set up and run ads.




I am really busy how can I fit this program into my schedule?


Great question. You have 1 year access to the program content, coaching support with live monthly calls and community so you have plenty of time to do the work and implement. You'll also have a blueprint for successfully completing the work and can work at your own pace. If you spend even 1 hour per week implementing something from the course you will see shifts in your business.




What is your refund policy?


Positioned to Profit has a non-refundable / no cancellation policy. Before you enroll please ensure you are fully committed and read through all the details above.




I already make $_______ per month is this program for me?


Absolutely! Inside the program we share creative and out of the box ways to help you grow your business. Here is the profile of some of our clients before we worked together: - Made $100K the first 6 months in business from running ads and had no idea where all the $ went - Consistently made $1-3K a month for 10 years and wanted to increase their sales - Had a $2K launch and watched their sales decline - Only made $ at in person events and wanted to improve the sales of their online store - Exhausted and doing all the things to hit $10K months and wanted to simplify their marketing strategy and develop a repeatable process Do any of these sound like you? As you can see regardless how much you already made there is value for your business inside the program.




I've primarily run ads to grow my business and now my ad performance is declining, can this help?


Yes. Relying on one tactic to bring in sales is never a good idea. We have lessons inside the program that teach you how to diversify your marketing and implement advanced sales strategies without ads. Ads are a great supplement to other paid and organic strategies that you can use to grow your business.




When I join will I get immediate access to the program?


Yes! You get access to everything immediately. You do not have to wait for new lessons to be released weekly. You also do not have to complete a lesson before you move on to the next (we do advise you go through the program in order as each lesson build onto the other). Once you enroll you will receive an email with important links to access the program, Facebook group and get the schedule for the coaching calls.





YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT. When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

EARNINGS DISCLAIMER.

ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.

 

TESTIMONIALS.

I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.

© 2021 TARA PATON CO. ALL RIGHTS RESERVED | TERMS & CONDITIONS | PRIVACY POLICY | DISCLAIMER


© 2021 TARA PATON CO. ALL RIGHTS RESERVED | TERMS & CONDITIONS | PRIVACY POLICY | DISCLAIMER